• DOPAMINE

    Biochemistry; a compound which exists in the body as a euphoric neurotransmitter, it is naturally produced by the brain to create happiness, heightened energy, pleasure and pain.

    Origin; from dop(a) + amine (a related substance)

    Release: When you are attracted to someone your brain releases the drug dopamine giving the same reaction that one gets from thrill seeking, sex, music, humanitarianism, surfing and skating to name a few.

    Behind all these lurks a brain chemical called dopamine.




    About the Campaign

    Insight's newest campaign journeys across the globe, deep into the minds of creativity, past the desolate plains, beneath the ocean, through the jungle and out the other side. The legacy of which will become known forever more as DOPAMINE.



    The Surf Campaign

    Insight’s surf team took the life aquatic, creating human art as they rode the waves amongst beatnik graveyards, uba scuba canoes and motor-cycle riding femme fatales. Not one to cut corners on creativity, Insight combined an array of underwater visual spectacles with the amazing skill of their surf team and the photographic talents of Dustin Humphrey.

    Surfers: Kai Otton, Luke Stedman, Jason Apparicio, Warren Smith, Jared Mell, Made Lana & the Jamaican surf team.



    The Skate Campaign

    Meanwhile the skate team got all Gilligan's Island as they wrestled crocodiles, skated a golden Elvis and contemplated life in paradise. What initially sounded like a vacation, quickly turned into the over ambitious project of recreating famous skate spots in the most surreal of settings. The Insight team skated custom made spots on beaches, over rice fields and through the jungle all captured by photographer; Mr. John Bradford.

    Skaters: Daniel Shimizu, Brian Brown, Jose Rojo, Sam Partaix, Vaughan Baker, Nick Boserio, Ben Barretto, Rhys Grogan and Tyler Mumma



    Women’s Campaign

    And not forgetting Zisco; our snake wielding muse, who reveled amongst a gang of ruffians, Boa constrictors, explosions and junkyard shenanigans all for a crime she didn’t commit. Set in a desolate wasteland, photographer; Ben Sullivan captured our nomadic beauty as she ‘struck a pose’ in an ensemble of lustful glad rags.